Citroen – The DS Story
When Citroen decided to create a premium sub brand from the iconic DS range, they needed a film to show at the Dealer Conference that clearly communicated the distinct values of each brand. The head of comms took on the role of investigative reporter on a trip to Paris as he explored the history of Citroen and DS and explained the unique differences of the 2 marques going forward.
“Great attitude, positive, supportive, creative and challenging (in a professional and supportive way). Great team to work with” James Parfett, Communications Director